The Phosphor brand has usually been associated with E Ink watches in the past, but they're taking the off-the-beaten-path timekeeping technology in a very different direction this time around with the introduction of the new Reveal line. Of course, glittery little stones are no strangers to the surfaces of watches around the world, but with the Reveal, they play an active role: Phosphor is using what it describes as "proprietary Micro-Magnetic Mechanical Digital technology" to rotate Swarovski crystals into place to form digital time readouts on the thoroughly encrusted face. Think of it like an extremely low-res E Ink, we suppose... but with shiny rocks in place of electrically-charged granules of white and black pigment. The models are available in six styles.
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